Interested in starting your own entrepreneurial journey in arts but unsure what to expect? Then read up on our interview with Elida Field, Owner of Elida Art Studio & Gallery, located in Camas, WA, USA.
What's your business, and who are your customers?
I am a professional artist focusing on acrylic and mixed-media painting. I am a TV personality, paint commissions and for causes, teach classes and workshops, and lead tours to Italy and Greece. My customers are primarily middle-aged women who are interested in an artistic outlet and having some fun. However, I also have a lot of kids and teens who take art classes from me.
Tell us about yourself
I started drawing at 4 years old and have always loved to draw and paint ever since then. I decided to pursue a degree in art with an emphasis on painting after my second year of college. I strive to be the creative spark to everyone I meet, whether through my paintings, teaching, or leading an artistic tour abroad.
What's your biggest accomplishment as a business owner?
I can teach those who only draw stick figures and to see them grow into a confident artist and person is what I live for. That moment that they get a sparkle in their eye and you know that they will see the world differently, as an artist, is priceless.
What's one of the hardest things that come with being a business owner?
Juggling the business and marketing while still trying to create. It's really hard to be in the flow of creating and then take that hat off to focus on math and marketing. You have to jump back and forth from both sides of your brain, and that can be difficult to move from one to the other.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Get a degree or take some courses on business and marketing. Running your own business is about 80% marketing and business and 20% creating.
- Think about different ways you can create cash flow so that if something happens in one area, you have other areas to keep you afloat.
- Know who you are as an artist, and don't chase trends. Dig deep, tap into who you and bring that authenticity to your artwork. People will feel your passion, which will sell your artwork more than you trying to match a piece to the latest couch color.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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