Interested in starting your own entrepreneurial journey in health & wellness but unsure what to expect? Then read up on our interview with Caroline Ludwig, Owner of Element Physical Therapy & Wellness, LLC., located in Albuquerque, NM, USA.

What's your business, and who are your customers?

I am a Doctor of Physical Therapy and movement specialist who provides one on one PT and health and wellness services to active adults and athletes in the Albuquerque, NM, area.

Tell us about yourself

I have worked in general outpatient PT clinics and hospitals for five years and, over time, became further limited in my ability to provide quality care due to the increasing time constraints placed on healthcare providers. I prefer to work with patients from a holistic and whole-person perspective when it comes to helping them with their pain, movement problems, and health in general. We, as healthcare providers, are limited on how we can provide care in an insurance-based setting and restricted on the amount of time and education we can provide to each individual. Sometimes we even have to provide this care to more than one person at a time.

Eventually, the time came for me to seek a better way, and thus my cash-based business was born! I am able to provide one on one, personalized PT education, treatments, and wellness care to anyone who finds me and chooses to use direct access to healthcare. This concept motivates me daily as I feel it represents a step in the right direction in providing better access for patients to healthcare providers in the community. Sometimes all people want and need is for someone to listen and for their questions to be answered!

What's your biggest accomplishment as a business owner?

I feel that my biggest accomplishment is simply taking the risk to step out of the normal confines of what a PT has been expected to do and pushing the limits. Being able to spend time with people and listen to their stories is of the utmost importance in the success of what we do as PTs, and this model enables me to do just that.

What's one of the hardest things that come with being a business owner?

Being a business owner entails juggling many hats. I not only have the responsibility of caring for my patients but also now manage the day-to-day administration, finances, and marketing of my services to the community. All of the efforts are made worthwhile when someone tells me they are feeling and moving better and have learned to take charge of their own health.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

My top tip would be for that person to know that they are enough. They are enough for each person who walks into the door of their clinic. They are simple enough to lend a pair of listening ears and an empathetic heart to someone in need.

Secondly, when you are afraid, keep moving forward. Doing something in tough times is better than doing nothing. As long as you put in the work day after day and stay true to your purpose, you will succeed.

Lastly, know that success can look different for everyone, so define what it is you want to accomplish with your business and grow towards those goals - not those of someone else's!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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