Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Marianne Beacon, Creator of Elderberry Herbals, located in Peterborough, ON, Canada.

What's your business, and who are your customers?

I do holistic care using Herbalism, Flower Essence Therapy, Bowen Therapy, and Reiki. I make all my medicine, particularly Spagyric tinctures and flower essences. I teach all these subjects, and I offer psychedelic-informed care/integration. My customers are folks who want to heal naturally.

Tell us about yourself

My joke is that everything I do is by accident! I accepted opportunities based on my interest/attraction/calling, and my vocation emerged. A passion for plants and care for my clients motivates me, along with a sense of self-determination.

What's your biggest accomplishment as a business owner?

When I started, I was quite destitute and had a lot of personal issues related to trauma. I feel my business success reflects my own healing journey. The fact that many see me as a mentor in my field is a personal accomplishment and running a business that has allowed me to heal along the way is something of which I am proud. I also think I have one of the few Spagyric Apothecaries in a commercial location in Canada.

What's one of the hardest things that come with being a business owner?

Trying to work with someone who is not truly your 'client,' not aligned, is very challenging. It leads to grief, and it is best to get clear on who you can help and who you cannot. Saying no is challenging because of not wanting to turn away work, but it's for the best sometimes.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Find mentors — mentors in your field, business mentors, and life mentors. Share with them as often as they are willing!
  2. Don't be afraid to allow your business to grow and change. Try new things and let go of things that no longer seem to work. Whatever you set out to do at the beginning, you may not have been fully informed as to what's possible! Allow yourself and your business to evolve.
  3. Your business relies on your well-being. It will reflect your well-being as well. Take care of yourself.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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