Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Valencia Williams, Owner of EDELLE Brands, located in Charlotte, NC, USA.

What's your business, and who are your customers?

I am currently the owner of EDELLE Brands, a graphic and branding agency. We work with women entrepreneurs across the world to help elevate their brands and visuals to the next level.

Tell us about yourself

I have been a self-taught graphic designer for the last 12 years. My journey began when I decided to leave college after a few months. Since that time, I’ve been expanding my company with the motivation of my son. Each day he pushes me to work harder. I want to show him what hard work and consistency look like to help him achieve his goals.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is setting a goal to work with specific clients and actually having the opportunity present itself to me.

What's one of the hardest things that come with being a business owner?

The hardest thing is finding a balance between my personal life and business life. In order for these two not to clash, I recommend setting boundaries early on in your business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Set Goals.
  2. Be Consistent.
  3. Always be open to learning more about your craft.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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