Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Alex Irvin, Co-Founder of eCosmetics, located in Pompano Beach, FL, USA.

What's your business, and who are your customers?

eCosmetics offers beauty lovers an unprecedented selection of Skincare, Haircare, Fragrance, and Cosmetics from top beauty brands. Our customers love our fast, free shipping, returns, and 100% satisfaction guarantee.

Tell us about yourself

I'm the CMO and co-founded this business along with our CEO, Richard Kirsch. We started this business after years of leading marketing and I.T. at a publicly traded pet supply company, where we scaled revenue from $20 million to $300 million. High-margin, lightweight, reorderable items is the formula, and every single day we wake up to provide our customers with a best-in-class e-commerce experience.

What's your biggest accomplishment as a business owner?

Launching a new business during the height of the COVID-19 pandemic and providing jobs for members of our community was satisfying, and we're very proud of that.

What's one of the hardest things that come with being a business owner?

One of the hardest things is balancing the art vs. the science. Data gives only a part of the story; one must be able to synthesize past and present experiences along with the human component to lead effectively.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Find a business you know about, either as a customer or from previous experience.
  2. Work with people you know and trust.
  3. Focus on the customer, know what you want & need to do, and do not get distracted by shiny objects.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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