Interested in starting your own entrepreneurial journey in floristry but unsure what to expect? Then read up on our interview with Moira MacKinnon, owner of Love & Fantasy Flowers, located in Edmonton, Alberta, Canada.

What's your business, and who are your customers?

Love & Fantasy Flowers is a local flower farm and design studio. Our customers join us for a seasonal flower subscription; pick up a bundle of cuts at 124 St. Farmers market. Like us, our customers love to support sustainably grown specialty cut flowers. Once the veil is lifted on the global flower trade, we are happy to offer an alternative!

Tell us about yourself

After spending years working in traditional flower shops, I knew I wanted to contribute to the industry in a better way. I am driven to source and grow diverse, with unique blooms that keep my customers enchanted and enthralled without the same carbon footprint as the global trade. We never use floral foam, a single-use plastic. If you take one thing from this, the next time you order an arrangement from a flower shop, request it be made without using floral foam.

What's your biggest accomplishment as a business owner?

To date, expanding our farm into “real” farmland from our urban farm was a huge step and accomplishment for the business. This fall, we planted 50 Peony roots and built a small hoop house on our Outpost, also known as Salem’s Lot.

What's one of the hardest things that come with being a business owner?

The financial pinch that comes with scaling up and the fact that the seasonal invoices all come at once!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Find a need, build a niche, tell your story.

Is there anything else you'd like to share?

Even a nature-based business owner/enthusiast needs to get out and enjoy the natural world and thank it regularly. Take only what you need and leave the planet better than you found it.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.