Interested in starting your own entrepreneurial journey in personal care services but unsure what to expect? Then read up on our interview with Sonia Yarkhani, owner of Evolve Hair Studio, an eco-conscious salon located in Toronto, Ontario, Canada.

What's your business, and who are your customers?

Evolve hair studio is an eco-conscious salon located on the downtown Toronto waterfront. We specialize in customized hair that's best suited for you! We believe everyone is unique in their own way, and we love to collaborate with our guests to design a look that they will be obsessed with.

Our salon environment is inclusive, and our values and principles are rooted in respect, creativity, and collaboration. We care deeply about the environment and work hard to reduce our impact by recycling and reusing the waste we make. Wellness is another one of our main values - whether it be for our guests or our team - we focus on creating a space where people feel relaxed and looked after. Consider Evolve your little sanctuary away from the hustle and bustle of modern city life.

Tell us about yourself

Almost ten years ago, I was at a point in my life where I needed to make a change. I was unhappy with where my career was and what I was doing with my life. So I had a light bulb moment and said out loud to myself, "it's time for me to Evolve," and that was the beginning of the journey. Now fast forward to today (10 years later), I love seeing people happy. I'm not doing as much hair as I used to, but I love the salon environment; it's energetic, creative, and full of fun all day. And now, my focus is to continue to build and grow the business.

What's your biggest accomplishment as a business owner?

It is being able to acquire our property and double our capacity. Our salon is in a townhouse - we used to only have the first floor as the salon, then in 2017 we expanded it into the second floor, and now have the entire space as a salon.

What's one of the hardest things that come with being a business owner?

I think having the right team is one of the hardest things. We really protect our culture and are very selective with who we hire. But this can definitely lead to challenges when wanting to expand your team.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start by focusing on your values, really understand what you value and what you want for your business. This will be your guiding light for the future.
  2. Learn how to manage money and people. This is a very valuable skill.
  3. Make sure you have a budget for marketing. This is something a lot of businesses don't think about. In this day and age, marketing needs to be constant, and you need to have a plan.

Is there anything else you'd like to share?

Stay curious, always educate yourself and your team, and never get too comfortable.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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