Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Callie Cavanaugh, Founder of Eat In, located in Boulder, CO, USA.

What's your business, and who are your customers?

I am an author, lecturer, instructor, designer, and podcast host who teaches The Eat In Method to healthcare practitioners, integrative medicine providers, fitness instructors, mental health professionals, chefs, and those interested in well-being.

Tell us about yourself

My pursuit of food started at the age of five when I put on cooking shows for my friends and family. I became a trained chef and interaction designer; then, my pursuit was turned on its head when I encountered health issues. After a decade of research and experience running a variety of food businesses, I brought my sense of design to discover The Eat In Method. This method changed the way I eat and live. There is nothing like sharing my learnings with the world to support those on their journey to health.

What's your biggest accomplishment as a business owner?

I’m grateful for my sense of design thinking, which allowed me to integrate over a decade of research and experience to design The Eat In Method. I’m thrilled to share this process in book form to support those who are ready to create a healthy way of life.

What's one of the hardest things that come with being a business owner?

Becoming comfortable with the unknown.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Define your mission and vision statements.
  2. Then let go of how you want things to happen.
  3. Take action, yet remember there is no need to make it happen. It will all fall into place if you let it.

Is there anything else you'd like to share?

Enjoy the journey!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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