Interested in starting your own entrepreneurial journey in freelancing but unsure what to expect? Then read up on our interview with Alexandra Booze, Founder & Editor of East Coast Contessa, located in Henderson, KY, USA.

What's your business, and who are your customers?

My business name is East Coast Contessa, and I am an international travel and lifestyle blog based in the US. My customers are tourism boards, hotels, resorts, airlines, lifestyle brands, and of course, my followers/readers!

Tell us about yourself

I went to journalism school and started blogging in 2010, so I was familiar with the idea of what being a blogger entailed. In 2016, I was living in Washington, DC, at the time and was working a very stressful job with long hours at the office. I wanted to start a side hobby that was completely different and something fun I could do on the weekends, which led me to start East Coast Contessa. I love what I do, and traveling is my life's passion. If I can inspire even one person to explore a new place or do something out of the ordinary, it motivates me to keep going every day.

What's your biggest accomplishment as a business owner?

My biggest accomplishment has been my persistence. Starting your own business and then sticking out the challenging times to see it through is what it's all about. Freelancing is not for the faint of heart, so it's important to always have both short and long-term goals in mind. Otherwise, it's very easy and tempting to throw in the towel instead of focusing on the end goal.

What's one of the hardest things that comes with being a business owner?

Being told "no"! Being an entrepreneur means that sometimes the answer to certain projects and opportunities will be no. Freelancing also requires a certain amount of pitching and sending applications and proposals to brands, tourism boards, and companies for campaigns. Not being chosen for one you are especially interested in can be frustrating and can also cause stress in regard to monthly income. Working for yourself means that some months might be a feast and others a famine.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. If there is something you can't stop thinking or dreaming about, just go for it! Life is too short not to enjoy it and do something that brings you happiness and purpose.
  2. It's never too late to start over or start something new. Have a plan of action, have an end goal in mind, and have the courage to get started!
  3. Be persistent and be your own advocate. Success doesn't happen overnight, and there will be moments of struggle or uncertainty along your business journey. It's important to be gentle with yourself and surround yourself with supportive people who encourage you to keep going.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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