Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Luisa Jackson, Co-Founder of Earths Elements, located in Encinitas, CA, USA.

What's your business, and who are your customers?

We have an amazing retail business in Southern California. We have 7 locations: Encinitas, Carlsbad, Little Italy, Hillcrest, Palm Springs, Idyllwild, and Big Bear. Our customers are into the healthy lifestyle.

Tell us about yourself

I am passionate about healing with natural remedies. This is what my life is all about. I want to teach people about the amazing benefits of using holistic medicine. I believe the Earth provides everything you need to be happy and healthy.

What's your biggest accomplishment as a business owner?

We have been able to open many stores in California. We also have been able to develop a whole new division to our business, wholesale, where we sell our branded products to other retailers in the United States. We also employ many wonderful families and are a proud opportunity provider.

What's one of the hardest things that come with being a business owner?

Making decisions that can potentially affect our employees. Making people happy and meeting people's expectations sometimes is difficult.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

You must have discipline, understand your why, and be committed to reaching your business goals. When you fail, you get up and continue going because failure is not an option.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.