Interested in starting your own entrepreneurial journey in jewelry but unsure what to expect? Then read up on our interview with Shannon MacGregor, Co-Owner of Earth Goddess, located in Halifax, Nova Scotia, Canada.

What's your business, and who are your customers?

We are a small business owned by two artistic women that love jewelry, crystals, and supporting other women in business.

Tell us about yourself

I've been designing jewelry for almost 20 years. I adore gemstones and the earth's natural beauty. I never stop dreaming up new designs. Sandy has a passion for merchandising and searching out local talent. Together we have created a very special little shop.

What's your biggest accomplishment as a business owner?

We are so proud of creating a place of positive energy and made so many special friendships along the way. Every time a customer tells us how walking through our door makes their day, we know we have done our job.

What's one of the hardest things that come with being a business owner?

One of the toughest things has been navigating through COVID. Ups and downs and staying successful and positive.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

It's important to be passionate about your business because it becomes your whole world. Never stop changing and taking on new challenges, and always be unique from other stores.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.