Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Peter Frelinghuysen, Co-Founder of Earth Brands, located in New York, NY, USA.

What's your business, and who are your customers?

Earth Brands wants to make sustainability cool through their plant-based, eco-friendly products and ventures. Our customers are those who want to Drink Sustainably––college kids, next-generation consumers, eco-conscious consumers, and the food service industry (bars, breweries, restaurants, hotels, etc. that want to showcase their commitment to sustainability by trading up and using Earth Cups).

Tell us about yourself

I started the business with my best friend in college, Misha Medvedev, a year and a half ago. We wanted to reduce plastic waste on college campuses and elsewhere.

What's your biggest accomplishment as a business owner?

Displacing ~10mm oil-based plastic cups with plant-based ones
building a brand ambassador network of roughly 2000 college students across 400+ colleges.

What's one of the hardest things that come with being a business owner?

Staying patient when you're trying to solve a massive issue!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Talk to as many people as you can about your business or the industry you want to go into.
  2. Implementation is more important than the idea itself.
  3. Build a movement, not a company.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.