Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Yolandi Kruger, Director of Dunamus Agri Advisory, located in Bloemfontein, Free State, South Africa.

What's your business, and who are your customers?

Dunamus Agri Advisory is a consulting firm based in Bloemfontein that serves farmers and agri-business with a broad range of services, including feasibility studies, business plans, strategy and direction coaching, training, and support with financial record keeping of the business. We value family businesses and offer specific services to support family-owned and operated businesses.

An awareness exists that farming requires a diverse and sophisticated approach to address the current challenges. This is why we are positioned to address a wide range of consulting services as required by our clients. At Dunamus Agri Advisory, clients come first, while all activities are directed by our core values and professional ethics.

Tell us about yourself

I'm passionate about farming and business, and when a farm/business runs like a well-oiled machine, I get very excited. I grew up on a farm and wanted to work with farmers for as long as I can remember. I quickly realized I couldn't teach a farmer anything about the technical stuff on his farm, how to raise livestock or produce grains, but I could add value in the spheres where they might need it, and that is how I got into the financing, marketing, and management side of agricultural consulting.

I enjoy helping people and seeing their eyes light up when they learn something new or hear something that will add value to their business. I believe in the power of continuous education and see myself as a life-long learner. I'm grateful for all the opportunities granted to me and hope I can continue pursuing my passion for agriculture through the business for many years to come.

What's your biggest accomplishment as a business owner?

The biggest accomplishment as a business owner is when you see your clients succeed and when they refer someone else to you. A referral is the highest form of compliment, and I believe it is a great accomplishment to have flourishing and satisfied customers.

What's one of the hardest things that come with being a business owner?

Being innovative and driven ALL the time while the buck stops with you... always. One of my biggest challenges is setting up and keeping boundaries so that the business doesn't consume all the other aspects of life. Even your greatest passion can be your greatest stumbling block.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Get to know yourself, what you are really passionate about, and what your capacity and limitations are. You can't give what you don't have.
  2. Identify your niche market, what they need and how you can add value to THEIR business/life. The focus is not on you but on your customers.
  3. Surround yourself with the right people who believe in you. Believe in yourself, and don't let nay-sayers ruin your vibe! You've got this!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.