Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Erica Roselius, Owner of Driven Fitness, located in Gardnerville, NV, USA.

What's your business, and who are your customers?

I own and operate Driven Fitness, and I help women over 40 lose weight, gain strength, and boost confidence. I also own a sub-brand called Ignite a Vibrate Life, which provides hormone balance coaching to women undergoing peri-menopause and menopause. I like to say I help women "navigate the shitshow of menopause!"

Tell us about yourself

I was always active and involved in sports growing up and passionate about health and fitness. My parents suggested I study exercise science in college. After a brief time in corporate America, I wanted to help people live better lives. I got my training certification and began my journey in the fitness industry.

That was 15 years ago. I opened Driven 12.5 years ago. Watching women connect health and fitness to their well-being inspires me. I light up when I see women walk taller and carry themselves more confidently because of fitness.

What's your biggest accomplishment as a business owner?

Surviving the covid pandemic!

What's one of the hardest things that come with being a business owner?

Wearing a million hats. I keep my company very small and streamlined on purpose. That means I don't outsource many tasks. I do most myself. Before covid, I was able to outsource some of the business, but now I am rebuilding.

The second thing that is hard is learning to create boundaries between work and your personal life. It's so easy to work 24/7. You must decide when you will work and spend time on yourself and your loved ones.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't wait for the perfect time because it will never come. Just make the first step and start. You can adjust later.
  2. Outsource - Although I don't outsource much, I do outsource my bookkeeping. I used also had a VA who wrote email content for me and designed marketing materials. Decide what parts of the business you love, and you're good at, and keep those. The tasks that you hate, that suck the life out of you, or that you are not good at...outsource them. I like to use UpWork to find freelancers to help me when necessary.
  3. Don't get hung up on the small details of starting your business. My business has gone through many changes over the last 12 years. My services have changed as the market changed, the needs of my clients changed, and my own interests changed. However, my brand and my mission have remained the same.

Is there anything else you'd like to share?

People think owning your own business gives you time and money freedom. And it definitely can. However, I think most underestimate the time commitment, the length of time, and the work it takes to get there. You need to hustle, even when times are good. But if you're up for it, then it's a very rewarding experience.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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