Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Rebecca Traub, Co-Founder of Drink Everybody, located in London, United Kingdom.
What's your business, and who are your customers?
Drink Everybody is a functional RTD canned drink made with adaptogens for everybody. We have different functions for different needs like for DETOX, ENERGY, to get FOCUSED, RELAX, and powder packets coming soon for recovery and jetlag.
Our customers are anyone looking to live a healthier and more elevated lifestyle. Each functional drink has a different purpose, so they each talk to different people. Like DETOX would be for people that are maybe always on the go or out eating and drinking and need to give their body a boost to get rid of the toxins and inflammation in their bodies.
Tell us about yourself
My background is in film, TV, and media producing, which had me working a ton, traveling a ton, and always out on the town, so this business came out of a need for a drink that was healthy and clean, that could give me the energy or focus I needed and keep my body working at it's best. A lot of the 'healthy' drinks in the market are carbonated, which is not good for your gut or teeth and not something I want to be drinking and then burping out and they're made with artificial sweeteners so they can say they're 0 calories but also aren't great for you. So we set out to make something that's actually good for you, that actually works, and has all the benefits you need.
What's your biggest accomplishment as a business owner?
Drink Everybody is brand new. So far, it's been just getting it up and going and creating the recipes for each of the drinks, but now the fun part is about to start, and we're so excited to share our drink with the world.
What's one of the hardest things that comes with being a business owner?
You can't always get what you want. My dad used to sing that to me when I wanted junk food or a toy as a kid, and it really rings true in business. As much as you're starting something SO THAT you can be in control of everything, sometimes it doesn't always work out. For example, we had a different name before that we were in love with, but someone else had a similar name, so we couldn't get it trademarked. We wanted a different size can, but our manufacturer doesn't produce those for starting runs. We wanted certain ingredients that you can't get in the UK for a reasonable price. It's more compromising than you would think.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
It's a rollercoaster, so make sure you:
- Have a support team - your family, friends, and partners that will be there when you're down.
- Have contingencies - be prepared to spend double the money and time to launch.
- Talk to everyone about what you're doing - you never know who can help.
Where can people find you and your business?
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