Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Noor Ali, CEO of Dr. Noor Healthcare Advisor, located in Tampa, FL, USA.

What's your business, and who are your customers?

I help female founders figure out their health insurance in under 15 minutes. I love working with women in higher education who are building their businesses and taking care of their families because I can relate to all of those challenges. I want to support and lift them up in any way that I can!

Tell us about yourself

I started off not knowing anything about health insurance myself. I was once a patient confused by deductibles and coinsurances. Let's just say they didn't teach this in medical school! After seeing the vulnerability of my patients suffering from not understanding the system myself, I jumped on an opportunity to get a better grasp on the industry and then teach it to others.

I'm definitely motivated after becoming a mother. There was a time when I was multitasking and really feeling like I was doing a horrible job at being a mom and a CEO. That's when I got very clear on my why. I love my family and my business both, and I needed to design my life, so both of those things were supported fully. I started to design my business days where I focus intensely on brand building and serving my clients. That way, when I am with my family, I am fully present and give my son my full attention.

What's your biggest accomplishment as a business owner?

Starting, sustaining, and now maintaining a profitable business with no formal business education! I have a lot of degrees, but they are all fully focused on the medical sciences. I just believed in myself that I would figure it out, and I have!

What's one of the hardest things that come with being a business owner?

For me, it's making marketing decisions. There's no guarantee a particular campaign or venture will work out, and that makes making decisions challenging with so much uncertainty. However, that should still not deter marketing experimentation. I think calling the shots that feed the business and influence lead generation decisions is the hardest.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Believe in yourself, especially if none else does.
  2. Don't give up, no matter how hard it gets. Figure out a way.
  3. Constantly invest in expanding your knowledge base.

Is there anything else you'd like to share?

I love connecting to people with my shared values. If you're a female founder who cares about education, focuses on love over hate, and has a purpose and mission to serve, I want to connect with you!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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