Interested in starting your own entrepreneurial journey in health & wellness but unsure what to expect? Then read up on our interview with Dr. Alycia Lattanzio, a Naturopathic Doctor based in Vaughan, Ontario, Canada.

What's your business, and who are your customers?

I'm a Naturopathic Doctor, female wellness enthusiast, and "health detective" with an unfaltering desire to help my patients become their best selves. I become a Naturopathic Doctor after getting my baccalaureate in Biological Sciences. My unique educational background allows me to understand how metabolic processes in the body can contribute to the root cause of common female hormonal health concerns. Present day, my practice focuses on treating a variety of concerns related to women's health like PMS, PCOS, irregular cycles, endometriosis, infertility, perimenopause, menopause, burnout, thyroid disorders, mental health, stress management, gut and stomach concerns, sleep disorders, and acne.

Tell us about yourself

I was once browsing the web seeking answers about my female health concerns and wondering, "how can I feel better?" I was overwhelmed, feeling like I had reached a dead end with conventional medical options. I was oozing frustration, but it was only masking the fact that I was aching to be heard. I needed everything that I was feeling to be validated; I wanted so badly for someone to tell me that my symptoms were real and that I deserved to feel better. I made the decision to see a Naturopathic Doctor that year, and by seeing her, I saw a world of opportunity. Not only did I get better, but I became inspired by the experience and empowered to help women in my shoes feel the same way I did. I find myself now, more than half a decade later, at the other end of that story. I'm so lucky to have found a career that serves me and others to the same degree.

What's your biggest accomplishment as a business owner?

I would say my biggest accomplishment as a business owner to date is the number of patients I've helped to break the mold of conventional care and redefine health for women. I wouldn't trade the feeling of truly helping someone feel heard in a medical setting AND feel like their best self with just a few sessions together.

What's one of the hardest things that comes with being a business owner?

One of the hardest things that come with being a business owner is the inability to reach the masses. It is financially difficult to reach a larger population of women who suffer from hormonal health concerns in a clinical setting. That's why I try my best to post free, research-approved content for women who can't justify making the financial commitment to see a Naturopath right now.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

My top three tips for anyone looking to start, run and grow a business today are:

  1. To make sure you're passionate about it.
  2. Be authentic.
  3. Make the time and space to fuel your own needs and self-care because you can't help others if you need help yourself.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.