Interested in starting your own entrepreneurial journey in branding and marketing but unsure what to expect? Then read up on our interview with Natalie Brite, Founder of DoGoodBiz Studio, located in Portland, OR, USA.
What's your business, and who are your customers?
We are a Full-Service Marketing Studio that helps small businesses develop digital experiences, brands, and marketing strategies intended to evoke change. We specialize in Brand Development, Ethical Marketing Strategy, and Brand + Media Management.
Tell us about yourself
I founded The Do Good Biz Studio because I realized that there was a missing piece to a lot of the ways in which small business owners and indie brands were being provided with support. Many of the ways in which we have been approaching digital marketing, content creation, branding, and online brand building are outdated, ineffective, and need an overhaul. When I am unsatisfied with what is on the market, I am the type of person to apply innovation and problem-solving so to disrupt norms and create something new! That's the space where The Do Good Biz Studio was born from.
As someone who has spent close to a decade running a service-based business, I know firsthand how important it is to have the support that you can count on to bring out the best in you while also having the best interest of people and the planet in mind. That's why I've dedicated my career to partnering with other indie brands and small businesses, helping them to increase their digital footprint so that they can make their mark on the world. We want to help you develop creative digital experiences that evoke change because, at our core, we are a Studio consisting of artists, visionaries, and dreamers with a big heart for making a positive difference.
What's your biggest accomplishment as a business owner?
Helping a startup app development brand from conception to launch! In this project, I acted as lead creative director and head of marketing. For two years, we conceptualized, developed, designed, and now are preparing to launch an incredibly innovative and not yet on-the-market wellness app.
What's one of the hardest things that come with being a business owner?
Time management and learning how to receive support properly. If you want to grow, part of the process requires you to be willing to hand off some of the workloads. For many small businesses, this can be difficult because our businesses have become such a sacred entity to us as someone who has spent a lot of time as a freelancer to then move into a micro agency business model, one of the most important, yet difficult, lessons I've had to learn is how to manage a team while also holding the vision of our business.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Trust yourself, your ideas, your imagination, and your creativity. The more we trust these aspects of ourselves, the more we will stand out as unique brands, and the more joy we will feel as we grow our businesses.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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