Interested in starting your own entrepreneurial journey in mental wellness but unsure what to expect? Then read up on our interview with Christine Sauer MD ND, Founder of DocChristine Coaching Inc., located in Halifax, NS, Canada.

What's your business, and who are your customers?

We do Holistic, High-Efficiency Brain and Mental Health Coaching, Turn-Around-Assessments, and Supplementation and Life Strategy Plans.

Tell us about yourself

I started my business to help others recover from chronic depression and/or anxiety. Often, like in my own case, healthcare providers tell us that these are chronic conditions and require lifelong therapy and medication. In my experience and that of my clients, this is not always true, and depression recovery can be simple (not easy) if done in a very strategic way. We provide this strategy and help our clients to "Sparkle" and recover their health in all 5 Dimensions of Mental and Brain Health.

What's your biggest accomplishment as a business owner?

To build a reputable brand and online coaching and consulting business, publish bestselling and helpful books and actually make a big difference in my client's life. It is extremely rewarding to see someone's life turn around in a major and positive way by following my suggestions and availing themselves of other avenues as recommended by us.

What's one of the hardest things that come with being a business owner?

It is hardest to have to make money to support the systems I need to run a good online business. I would love to give away my services for less to those who need them and would actually do the hard work it takes to go from "just existing" to Thriving and Sparkling.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Focus on your dream niche and don't expect immediate results.
  2. Make sure the niche is connected to your own story, qualifications, and background.
  3. Actually, be able to transform your clients' lives in a good way. Only take clients that are willing to do the work required to get the transformation you can deliver.

Is there anything else you'd like to share?

For an online business, good SEO and content marketing are key for people to find you. Don't think you need an expensive website to start, and then you can sit back, and clients will come. That won't happen. Don't hesitate to give away your best content. Expect people to be distracted and develop a good but not pushy follow-up system. Get help if you need it. There is good advice out there for very little money. I went bankrupt following advice from expensive business coaches. You don't need it. Work hard, consistent, and steady at what you are passionate about, and results will come in time.

Oh, and look for my podcast and video show: Sparkles 4 Mental Health on all podcasting platforms. Or on my YouTube channel!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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