Interested in starting your own entrepreneurial journey in food services but unsure what to expect? Then read up on our interview with Audra Nasser, Co-Founder and CEO of Dinner Done!, located in Tampa, FL, USA.

What's your business, and who are your customers?

Dinner Done provides delicious, affordable, no-prep, ready-to-cook dishes for busy Tampa Bay area families. Our ready-to-cook dishes were developed specifically to go freezer to table with no ingredient prep or complicated cooking instructions. With over 40 entrees to choose from - and menus that change often - our customers always have an answer to "What's for dinner?".

Tell us about yourself

We first opened Dinner Done in 2004. As working parents with three young and active children, serving a healthy meal after a busy workday was a challenge. We needed a convenient and affordable way to serve healthy meals at home. Dinner Done was our solution!

"You've saved our marriage!" "Absolute life savers." "So convenient!" "Dinner Done has been a true blessing for me. They make it so easy." It's comments like these that motivate us to do what we do each day. We love being a part of our Tampa community and are humbled to help make evenings just a little bit less stressful for our customers.

What's your biggest accomplishment as a business owner?

As a business owner, you are only as good as your team. Over the past 18 years, we have been blessed to build a team of fantastic people who care - about our customers, each other, our products, and about being a little bit better every single day.

What's one of the hardest things that come with being a business owner?

As a small business owner, probably the toughest thing is that you have to wear a lot of different hats!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Take time to take care of yourself. It's so easy to get caught up in the business and to work long, stressful days. Investing in your physical and mental health is an investment in your business.
  2. Don't try to be everything to everyone. Understand what makes your business profitable and focus on that. It will mean that you have to say "no" sometimes, and that's OK.
  3. Hire an accountant to set your books up properly from the very beginning.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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