Interested in starting your own entrepreneurial journey in branding and design but unsure what to expect? Then read up on our interview with Taysia Peterson, Founder of Digiality Co., located in Omaha, NE, USA.

What's your business, and who are your customers?

We're a WordPress Web Design Agency helping Community Creators, Online Mentors, and Visionaries level up their business with a marketing-driven website and custom community portals.

Tell us about yourself

I am largely motivated by autonomy and look at the business with a human-first approach. Entrepreneurship is hard: it requires dedication, discipline, and grit - but it rewards by letting you choose the type of work you do and how you do it. This is a priority for me in my life, but also in my clients' lives. We want to help them build sustainable online tools and features for their audiences so that they can make more, work less, and save time for what they truly love.

What's your biggest accomplishment as a business owner?

I think my biggest accomplishment is grit and overcoming self-doubt. Self-doubt is ever present at each level of business, but being able to recognize what it is and not let it consume you is such a huge win. Otherwise, self-doubt can totally sabotage your efforts and growth if you let it overcome you unchecked.

What's one of the hardest things that comes with being a business owner?

Finding a healthy balance. Oftentimes our business comes from a place of passion. We're passionate about what we do and who we help. This can sometimes lead to work bleeding outside of the traditional working hours. While it's okay to enjoy and love what you do, it's also important to set and hold boundaries so that you can continue to spend time with your family and friends and work on your health. All are just as important as tasks within the business, as there is no business if you're not "filling your other meters" in life. It allows you to bring 100% truly. Working more isn't always working best!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Look inwards instead of outwards. To an extent, competitor analysis can be helpful, but if you get too close to the comparison game, you'll start doing what you think you should be doing instead of what you actually wanted in the first place. Don't let competitors set your pricing or service suite; let your life and business needs/wants to set them.
  2. Understand it's not always going to be sunshine and rainbows - and that's okay. Sometimes a really amazing project doesn't close, sometimes, you'll have a slow month, and sometimes a collaborator backs out. There will be low periods, but there will be high periods! Sometimes you do land that really amazing project; sometimes, you have a record-breaking month, and sometimes you find the perfect collaborator to help you execute your vision. Don't beat yourself up if you're in a down period of the business.
  3. Go the extra mile to cultivate meaningful relationships. Check-in with past clients, and reach out to those in your network to see what they're up to; it's all about expanding and nurturing your circle in a way that is genuine and authentic.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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