Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Annelie Vogt von Heselholt, founder and owner of Dietitian Doc, located in Huntsville, AL, USA.

What's your business, and who are your customers?

I own and operate Dietitian Doc - Cancer Nutrition Made Simple. We're an online business designed to help people affected by cancer feel better through cancer nutrition. Cancer can be a scary and frustrating diagnosis to get, and it's difficult to know where to turn for help. That's where Dietitian Doc comes in. Whether someone is a survivor or wants to prevent cancer, we want to be that trusted source and that helping hand.

We offer cancer nutrition information via a blog, books, classes, and cancer nutrition coaching. We blog about hot cancer nutrition topics to set the record straight. Our exclusive books are easy-to-read and are filled with tips, strategies, graphics, lists, and whatever else we think might be useful. Our award-winning experts created our classes and contained short videos, lessons, and practical exercises designed to fit a hectic lifestyle. No prior knowledge is needed to attend; it covers key areas of cancer nutrition with lessons that can be applied immediately.

We also offer coaching sessions for those that want to connect with us one-on-one. We’ve designed these sessions to help people master reach their goals and keep a winning mindset. We provide information and inspiration because, as we see it, attitude and beliefs are everything for success!

All to help our clients feel better!

Tell us about yourself

I've always been passionate about health and nutrition and am motivated simply by helping people feel better. I'm a doctor of clinical nutrition, board-certified in cancer nutrition, and before Dietitian Doc, I worked in hospitals and clinics for many years. Dietitian Doc provides a service where people affected by cancer can find legit help in the online community.

What's your biggest accomplishment as a business owner?

The road as a solopreneur can be hard, and learning the ropes to make my vision into a tangible business is something I am very proud of.
Being able to help people with their cancer nutrition in the online sphere is something I felt was missing, and we're able to fill that gap with Dietitian Doc.

What's one of the hardest things that come with being a business owner?

You have to wear many hats, and there are always new challenges, which can get lonely. So it's going to be easier if you can find a community to support you that's in your niche.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Figure out your niche and create ownership around it.
  2. Find community support or a mentor and treasure that support.
  3. Be you, be original, and people will appreciate you.

Is there anything else you'd like to share?

We'd love for people to visit our website and enjoy our information and programs. Also, if anyone would like to connect with us, simply fill out our contact form or use one of our social networks. We can't wait to see you!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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