Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Diane Faulkner, Founder of Full Circle Press, located in Jacksonville, FL, USA.
What's your business, and who are your customers?
As a writing consultant, I work with business owners and C-suite executives to figure out how content can build their brand and increase their authority in their fields.
Tell us about yourself
I kind of backed into this business. When I was still in corporate, I was asked by my president to answer a question posed in a CEO-only chat room by a trade journal editor. I answered the question and was asked to write a feature for the journal. I kept writing features, branched out to other publications, then went out on my own. I began ghostwriting business books for owners of international companies, then added B2B content writing to my repertoire. Now, I consult with businesses to help them put together a content strategy that increases traffic, creates authority, and positions businesses as industry leaders.
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner has been to go from a solopreneur to a full-fledged entrepreneur when I started my company, Full Circle Press. I now have a team of freelancers to pick from to provide top-quality content for my clients.
What's one of the hardest things that come with being a business owner?
One of the hardest things for me was figuring out how to market my skills. The next hardest was to figure out how to fit marketing time into my schedule so that I'm consistent and always in front of my potential - and current - clients.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Get clear on what you want to offer your clients.
- Do lots of market research to ensure you are not underpricing your products or services.
- Find mentors on whatever you feel weakest in.
Is there anything else you'd like to share?
Don't underestimate the power of accountability. Find yourself an accountability buddy or two and meet weekly to run down what you accomplished last week and what you're going to accomplish in the week to come. I've been in the same accountability group for nearly four years, and the support has helped me grow my business exponentially.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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