Interested in starting your own entrepreneurial journey in personal and business development but unsure what to expect? Then read up on our interview with Diana Long, owner of Life & Work Design, located in Encinitas, CA, USA.

What's your business, and who are your customers?

Life and Work Design provides coaching, consulting, and training for business owners and executives with a specialty and passion for leadership.

Tell us about yourself

My background and training are in psychology and personal growth. Professional coaching is such a powerful way to partner with clients to support and achieve their goals and big dreams so that they are living and loving their fullest life. Serving in this capacity is so motivating and inspiring.

What's your biggest accomplishment as a business owner?

Serving my incredible clients!

What's one of the hardest things that comes with being a business owner?

The best part of being a business owner is that it's your vision and creation. The hardest part is, at the end of the day; it's in your hands to create the results.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Build your team with the best talent. If you are starting from ground zero, start with what you can invest in and continue to grow your team.
  2. Simplicity is key. Start with your core product or offering and build from there as you gain success.
  3. Your self-care is essential to your company's success. Be sure to take time for your mental, emotional and physical well-being to avoid burnout.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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