Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Andrea Potashnick, Founder of Dessert with Dinner, located in Plymouth, MN, USA.
What's your business, and who are your customers?
My background is working as a dietitian in private practice. For many years, I met with families and focused on helping parents ensure that their children have a healthy relationship with food. I've since rebranded this business and created Dessert with Dinner, where I blog, create videos, present to various groups, and post on social media all things related to feeding kids. A huge part of promoting my private practice was creating videos regularly for my website and social media. I taught myself how to edit videos and found that I loved taking raw footage and creating something entertaining and unique. I started to edit videos for friends and realized that with the rise in videos on social media and elsewhere, there was a huge need for this type of service. So I started Honeycrisp Media, helping people with personal and small business video editing needs. It's been a fun and busy process of combining nutrition and video editing for the past few years!
Tell us about yourself
Throughout my career, I have seen many parents, caregivers, and even school food service professionals struggle with feeding the children in their lives. This motivates me to continue spreading the message of what people can do to help ensure the children in their lives have a healthy relationship with food. When it comes to video editing, it's a unique business because people need this in their personal lives as well as for business. There are so many opportunities that it doesn't get boring. I find such intrinsic satisfaction from creating videos for special occasions in people's lives. I enjoy the ability to use my creativity while helping people preserve their cherished memories or enhance their business through the use of video.
What's your biggest accomplishment as a business owner?
I think my biggest accomplishment as a business owner is creating a business from scratch in a field where I am completely self-taught. I did not go to school for video editing, and if you had asked me five years ago if I'd be doing this, it wouldn't have even crossed my mind. But I'm proud of the fact that I found a way to learn and try something unfamiliar and turn this newfound passion into a business.
What's one of the hardest things that comes with being a business owner?
The hardest thing for me as an entrepreneur is marketing myself. No one is going to hire me if they aren't aware of the work that I do. I'm not natural at doing sales and tend to undervalue my services. It's something that I work on continually to become more confident with, whether it's networking in person or on social media.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Just start. There's no good time, and things don't have to be perfect. It's okay to figure things out as you go.
- As an entrepreneur, balance doesn't really exist. Your family will always need you, and your business will always have work that needs to get done. Be present with your family when you're with them, and focus on your business at designated times.
- Start your day off by being active- take a walk or do something to wake up your body. Then do the most dreaded thing on your to-do list first.
- Don't fold your children's laundry. Just stuff it in their drawers. You'll save so much time this way. ;)
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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