Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Kelz Bethel, CEO, and co-founder of Recess, located in Toronto, Ontario, Canada.

What's your business, and who are your customers?

The self-help and personal development industry is a huge market ripe for innovation. Persons seek out audiobooks, motivational speakers, coaches, consultants, and therapists as a way to help them progress towards their goals. These solutions are, however, inaccessible to many.

Recess has developed an innovative neuro-tech app that helps people maintain a daily flow so they can meet their goals while also feeling great. Recess technology is based on digitizing existing evidence-based trauma-informed psychology and neuroscience through VR and AR.
Recess is effective, more accessible, and over 100x more affordable than traditional solutions like talk therapy, performance coaching, and consultancy within the personal development market.

Recess specifically targets business owners, freelancers, entrepreneurs, executives, managers, creatives, etc. We call them the doers in society.

Tell us about yourself

I am a 3-time start-up founder with a master's in psychology that I never really used in my career. My passion for mental health, though, was always a strong part of my identity as a founder, but my businesses were never aligned with that passion. In 2020, amidst the pandemic, it seemed serendipitous with mental health being at an all-time high and a need for me to make a huge shift in my life, I decided to make a full pivot into the wellness tech space.

Here Recess was born out of my frustration that mental health statistics continued to be at an all-time high; high performers like executives and entrepreneurs like myself were often underlooked when it comes to mental health. And finally, wellness and any helping tools are inaccessible to many average persons.

Every day I wake up excited that our team is creating a solution that can give people access to leading-edge neurotechnology at home, which was typically only accessed by an elite few.

What's your biggest accomplishment as a business owner?

Building a community and a team of persons who get me and are just as passionate as I am.

What's one of the hardest things that come with being a business owner?

For me, it would be managing my mindset. Often times as a business owner, you are required to have grit and persistence to tap into that potential. You need to overcome limiting beliefs and self-doubt daily.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Focus on your why.
  2. Find the right team.
  3. Start now; perfect does not exist.

Is there anything else you'd like to share?

Join our community and get early access to Recess by signing up at

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.