Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Mimi Bosika, Co-Founder of Delos Therapy, located in Chicago, IL, USA.
What's your business, and who are your customers?
I co-founded three companies - Delos Therapy, Delos Strength, and Delos Gumdrop. At Delos Therapy, we use a proprietary, innovative myofascial technique for treating chronic pain and muscle stiffness. Based on the latest science in the field, there are two ways that we believe people can achieve longevity and keep their soft tissue healthy. First, they must clear out the tissue of dysfunction using Delos Therapy; second, they need to strengthen their tissue through Delos Strength. When they are on the go, they can use our Delos Gumdrop product for self-myofascial treatment.
Tell us about yourself
I met my business partner Eric while training at the US Olympic Table Tennis Center when we were both teenagers. His father had developed an innovative technique to treat pain and stiffness. Eric wanted to take his father's success to the next level. Eric and I joked that I should pursue business school, and he would go to medical school, and then one day, we'd start a company. We never expected that this would actually happen, but here we are 10 years into having our company Delos Therapy.
What's your biggest accomplishment as a business owner?
Our continuous growth is our biggest accomplishment. We now have five Delos Therapy clinics and two Delos Strength locations. It proves that what we do works and that people are spreading the word about the success they get from our work. We are also being recognized by some of the world's leaders in myofascial science, which has led us to be invited to present via numerous webinars and events.
What's one of the hardest things that come with being a business owner?
The hardest thing is continuing to inspire our people and creating a strong team culture. Especially now that we've gone through COVID, people's priorities and situations may have changed, and determining what motivates them is the key. Personalizing our approach based on those motivations takes skill.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
First, I always say that anyone wanting to start a business should start now. You'll never feel ready, but you'll regret procrastination.
Second, don't settle for mediocre talent. People will take up most of your energy and resources if they are not the right fit for the team.
Third, make sure you love what you're doing. Being a business owner is hard, and you'll want to give up when facing massive challenges, which are almost inevitable.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.