Interested in starting your own entrepreneurial journey in finance but unsure what to expect? Then read up on our interview with Royce Pope, Partner of DeFi Lava, located in Tampa, FL, USA.

What's your business, and who are your customers?

We are a cryptocurrency consulting firm offering professional-level services to anyone looking to learn about and/or take advantage of the space.

Tell us about yourself

My senior year of college was impacted by the COVID pandemic, and I found myself having to spend it at home in Tampa. With the extra time on my hands, I began to explore ways to make money, and I came across the cryptocurrency space in Q4 of 2020. I began investing and, over the course of 2021, did fairly well.

When I graduated from school in May of 2021, I launched my company along with my senior partner and mentor with the goal of helping others using what I have learned over the past two and a half years. I am motivated each day because I want to help as many people as possible attain financial literacy and freedom through cryptocurrency.

What's your biggest accomplishment as a business owner?

I have had the honor of helping 30+ clients in a variety of areas, from investing in Bitcoin and taking self-custody for the first time to refining leverage trading strategies to maximize profits.

What's one of the hardest things that come with being a business owner?

The toughest aspect of being a business owner is also the most fun - problem-solving. There's no one to turn to but yourself, and the problem won't get solved unless you come up with a solution.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Find a problem you can solve. Find the people who have the problem, and choose two of these three: fast, cheap, and good.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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