Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Saidah Johnson, Founder of Deesse Divine, located in Inglewood, CA, USA.
What's your business, and who are your customers?
Deesse Divine is an online metaphysical store specializing in conjured oils, candles, and potions. It was created to help others tap into their inner God's Power by using a product that is charged with the power of my Ancestors and Spirit Guides.
My customers include both men and women ages 21-60. Not limited by ethnicity, this work I do is all about energy. Using the power of herbs, oil, and fire, I've been able to craft items that can be used daily to support and encourage the manifestation of people's desires and dreams. All I'm really doing is giving my customers the tools to bring their own magic to life!
Tell us about yourself
I was raised in a very spiritual home. My mother's name was Yemaya (Goddess of the Sea in Yorba tradition), so that gives you a little insight into her beliefs. She passed away three years ago with colon cancer and immediately began visiting me in my dreams, or the Astral Realm. These visits would include different ways to mix herbs and oils, how to package things, and simple messages I needed to help my Spirit grow.
I started Deesse Divine to encourage others to tap into their hidden potential and learn how to master their God-Power. My business is fueled by the power of my Ancestors and Spirit Guides. I also call upon the Spirit team of the person who will use my products, so they know what I'm doing and how to maximize the energy for the customer.
I receive spiritual downloads that keep me motivated. Messages come through conversation or thoughts. When my customers come back and tell me about the breakthrough they received, new money or new love...all I can do is smile and thank Spirit for the confirmation that I'm on the right path in my life's work.
What's your biggest accomplishment as a business owner?
My biggest accomplishment to date would be securing seven stores to sell my products, including one in the UK. I decided to do wholesale five months ago, and it immediately took off.
My ongoing accomplishments are absolutely the change my products have on people's lives. I've helped some find new love, new jobs, secure loans or credit cards, or simply have changed their lives by helping them see how powerful they are. That, more than anything, makes what I do worth it!
What's one of the hardest things that come with being a business owner?
The hardest part of being a business owner is that there are days when I don't make any money. Every month I make sales but not every day. Learning what products to stock up on and what to do per order. Balancing my personal life with my professional life. Finding investors when needed.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Always start off with the legal aspect of your business. Secure the name, website, DUNs#, EIN, and all permits necessary. This will help greatly in building your business credit.
- Test your desired market. See what products are similar to yours, and check out the prices and the demand. This will help you in marketing and selling your own pieces.
- Think outside of the box!!! Find multiple and creative ways to get your products seen by the public. Farmer's Markets, wholesale websites, Pop-Up events, Subscription Boxes, etc. Take some time to research and map out your plan so you don't get stagnant with your sales.
Is there anything else you'd like to share?
Believe that you're on the right path. Stop doubting yourself and give yourself permission to do the unthinkable! I left corporate America to follow my Spirit and the calling of my Ancestors. There are days when money is tight, but I always remind myself that I'm building a business by myself with little support, so I've accomplished a lot, and there is so much more ground to cover.
In all things, believe in yourself, stand out of your own way and go for it!!
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.