Interested in starting your own entrepreneurial journey in candle-making but unsure what to expect? Then read up on our interview with Jordan Ho, Founder of declutterd, located in Carrollton, TX, USA.

What's your business, and who are your customers?

I sell wooden wick candles, and my main customers are women from 25-55 who have a bit of disposable income to spend on premium candles like my brand sells. They're usually into home decor, fashion, and makeup.

Tell us about yourself

I got into business because I was sick of having a boss, and I didn't like the 9-5 lifestyle, it just was not for me. I enjoy the freedom and flexibility of having my own business even though I work more than I did before. I also enjoy the artistic side of branding and creating a product that people want, it makes it more fulfilling.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is anytime I see a re-order from a current customer. It gives me the most fulfillment that someone out there, in a competitive industry like candles, decided that they would like to purchase again from my brand. It's a huge compliment, and I never take it for granted.

What's one of the hardest things that comes with being a business owner?

The sheer amount of work you have to do and being spread thin. Because of this, you don't really get the time to specialize in one area and master it. You have to be decent in all areas though, to have a functioning business which is the other side of the same coin. Very challenging.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

• Validate your idea first while being as lean as possible. You need to know if people like your stuff first before you invest in capital expenses like equipment, inventory, or people. You need to know if you have customers.

• Make sure you have another income stream you can rely on to bring in cash when you need it. The first few years are a grind, and you won't always have good months where the business is making money. Side hustles, gig economy, or part-time job works well. I don't recommend a full-time job as much because it takes too much time from your business.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.