Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Sarah Lempa, Founder of Dang Fine Creative, located in Minneapolis, MN, USA.

What's your business, and who are your customers?

Dang Fine Creative is a digital content agency serving up thoughtfully curated ideas and innovations for those who are down to be bold. We create social media content and strategy, copywriting, content and email marketing, and plenty of other creative assets for our clients. The businesses we work with span across many industries – we love the variety! It's all about the brand's personality and mission.

Tell us about yourself

I've always loved creativity and out-of-the-box thinking. During college, I had this "impending doom" feeling when I thought about working a 9-5 office job – I didn't want to be boxed in. I set up a simple website offering "creative marketing services" and took off on a trip to Vietnam. It was a distant dream at that point, but six months later, I was working with multiple clients earning the same as many of my peers. I launched Dang Fine Creative after three years of being a freelancer.

I'm motivated every day by the ability to help incredible businesses grow and share their purpose with loads of personality. It's a fantastic feeling.
I love collaborating with my team and our clients.

What's your biggest accomplishment as a business owner?

Honestly, getting to where we are today – it's been such a journey, and I've learned so much along the way. I'm really proud of climbing the entrepreneurial learning curve because it's definitely not an easy one.

What's one of the hardest things that come with being a business owner?

I'd say create your own structure from the bottom up. There's no manual for this, and it can be really difficult to "go it alone" when you're getting started on everything.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't overthink it. It's better to dive in and get started rather than spend a ton of time fretting over whether it's perfect or not. You'll learn and improve as you go.
  2. Maintain a healthy work-life balance. This is key! Rest is essential. Unplug, go offline, and give your brain a break. Sometimes it's just what you need for the next big idea.
  3. Invest in continuous education. And I'm not talking about more university – I'm a huge fan of working with experts or reading up on your own to grow your skillset. It always pays off.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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