Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Sierra Graves, Owner of Dance FX Studios, located in Mesa, AZ, USA.

What's your business, and who are your customers?

Dance FX Studios focuses on creating a comfortable and FUN environment where adults can learn how to partner dance! We focus solely on social dancing, including Latin, Swing, Country, and Tango.

Tell us about yourself

I started as a staff member with the intention of doing something I was passionate about. After a little over a year, I decided to purchase the Studio so that I could continually provide a space for adults to dance. My passion for dancing, helping people, and developing as a leader is what propels me every day.

What's your biggest accomplishment as a business owner?

I would say my biggest accomplishment would be looking back at the leader I started as and seeing the leader I am now. At the end of the day, who I am will represent the business and its culture, so I strive each day to be better than the day before and create an environment that fuels its staff members, which will then benefit each new Student that walks in our door!

What's one of the hardest things that come with being a business owner?

You do not get a day off or a day to give less than 100%! Your team relies on you to keep things growing and evolving, and that means setting the standard each day with yourself as an individual. They are always watching!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Get comfortable being uncomfortable! As a business owner, it is imperative to be open to feedback and to be aware enough to ask yourself every day, "What could I/we do better?"
  2. Know your worth! When I was first starting out, it was easy to want to give this customer or that customer a discount to gain their business, but the reality is that isn't necessarily the business you want. Stick to your pricing, and the customers that respect the standard that you've set will allow your business to thrive.
  3. Your team is your priority, and you have to take care of them no matter what!

Is there anything else you'd like to share?

Thank you for taking the time to read a little bit about Dance FX Studios' journey. We hope if you are ever in need of a fun weekly date night lesson, building confidence to hit the dance floor, or even wedding dance lessons, you reach out to us! :)

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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