Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Patricia Straffon, Owner of Dance Core Wellness, located in West Vancouver, BC, Canada.

What's your business, and who are your customers?

Dance Core Wellness is a health and fitness coaching business for women over 40. I teach and coach in-person and online women all over the world. The heart of the business is my movement method called Dance Core which combines cardio, choreography, and sculpting.

Tell us about yourself

I grew up doing ballet and trained as a professional dancer in London and New York. I always felt somewhat in control of my body and health. But after three pregnancies, I struggled deeply to feel good in my body again. I tried many diets, ran two half marathons, and spun myself to death... only to feel exhausted, moody, and hungry all the time.

My dancer's background with the diet mentality and unhealthy eating patterns was of no use at all. I knew I had to learn to work out in a way that felt good and made me feel good in my skin. I knew I had to heal my relationship with food and my body.

Fast forward to today, I run a successful fitness and health coaching business for women over 40, and I teach my own movement method called Dance Core. I am passionate about helping other women who feel stuck in their wellness journey too.

It has taken me 10+ years of constant study, trial and error, and experience working with women to piece together how to effectively build a system that works to stay fit, be at peace with your body, and feel radiant after 40.

What's your biggest accomplishment as a business owner?

Having women all over the world take my workshops and programs.

What's one of the hardest things that come with being a business owner?

Showing up on your own, without anybody to hold you accountable or tell you which way to go.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Trust the process.
  2. Trust your gut feeling.
  3. Be prepared to fail many times.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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