Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Dan Plowman, CEO of Dan Plowman Coaching, located in Oshawa, ON, Canada.

What's your business, and who are your customers?

Dan Plowman Coaching is a real estate coaching and training company based in Toronto, focused on teaching realtors authentic working knowledge and understanding of what it takes to build a predictable, scalable and profitable business that includes life balance.

Real estate is competitive – for many realtors, overwhelming as they try to find success and balance in their real estate career. With many realtors failing within the first few years, it’s not an exaggeration to say it’s extremely difficult to make it in this very competitive business working alone.

Real estate coaching is a great way to provide realtors with a competitive edge and keep them organized and motivated with the right tools and direction to rise to the top in their market.

Tell us about yourself

I started in the heating and air conditioning business. I remember a long time ago, I was installing a new air conditioner at this home. It just so happened the homeowner was trying to sell their home, and their realtor was there telling the client that it’s a good idea to get AC in the house before they try and sell it. I remember seeing their realtor with a fancy suit and a nice new Mercedes, and they even had a phone in their car, which at the time showed you were successful. That night I went home and enrolled in the classes to get my real estate license and never looked back.

I’m the only realtor still active in the business after all these years; everyone else has either retired or quit the business. I am now on a mission to transform the real estate industry by helping more realtors get to the top point of one percent of our industry. There is such little training for a realtor once they get their license to help them build a sustainable business, and I want to change that. I have watched some realtors achieve a lot of success in real estate, and now I want to help as many as I can.

What's your biggest accomplishment as a business owner?

Sustaining and maintaining a successful business over the past thirty years is my biggest accomplishment. To have been able to maintain a sustainable business consistently in an extremely competitive, up-and-down industry from when I started to today is exciting. All while maintaining work-life balance and enjoying life while excelling in the industry year after year through developed innovative strategies. We take great pride in helping realtors become top producers and leading team builders to create real estate teams that dominate in their marketplace.

I love the saying “Teaching What We Do Everyday!” and having the #1 team in our marketplace for over a decade propels Dan Plowman Coaching to be one of the top coaching and training companies. Clients are only getting the tools and strategies that have been tried and tested on our team first, which means you're only getting the tools and strategies that work.

What's one of the hardest things that come with being a business owner?

I wouldn’t say hardest, but one of the challenges as a business owner is staying focused on empowering, and that anything is possible. I try to maintain a mindset of knowing and understanding that I'm not comfortable. I'm in a good space, but I'm never comfortable and am always open to new challenges and opportunities.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

I think it’s extremely important to create a vision, establish your values, and set goals. Creating a vision for your business is a proactive approach toward success. You take control of your business and accept responsibility for the decisions you make. When you commit to a vision for a successful business, you make a statement to yourself that you have the conviction and ability to act on your beliefs.

Establishing values is what drives your actions. You will always be more successful when working towards your own definition of success versus what anyone else defines as success.

Goal setting is the first step to attaining one’s dreams. Without taking the time it deserves, you run the risk of not attaining what you want to accomplish. Goals streamline your efforts and keep you focused.

In a nutshell, focus on building your career and investing in your capabilities. Be a realtor who knows how to take advantage of new tools, techniques, and opportunities in the market.

Is there anything else you'd like to share?

Invest in yourself. Successful realtors have discovered the importance of investing in themselves. Consider enrolling in courses and personal coaching programs so you can understand the intricacies of the business. One thing is for sure; a coach will give you the feeling that you aren’t struggling alone. You will also learn some secrets to succeeding as a real estate agent and tackling inevitable challenges.

I often say doing more deals is a natural by-product of doing the right things. I stand by that, and I know that to be true. Clarity and prioritize. To have clarity and prioritize your beliefs and tactics with accountability is critical. You must have a clear vision and be able to implement your systems regularly and sequentially at the right times.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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