Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Damon Moschetto, Mindset and Nutrition Coach, based in St. Augustine, FL, USA.

What's your business, and who are your customers?

I am a mindset and nutrition coach who helps 40+ female professionals look and feel great.

Tell us about yourself

I have been an athlete my whole life. I was the captain of both my high school’s baseball and basketball teams and went on to play college baseball, but that was cut short due to injuries. The true driving force behind my motivation is my desire to help people reach their goals. I have owned several fitness companies and am proud to have worked with over 1000 people on their health and fitness.

However, after a number of years in the personal training industry, I started to recognize the need for a shift. I was looking for a better way, a way to help more people be successful with their personal training programs. I wanted a way to be able to reach more people. That is why I expanded my knowledge base into teachings centered on leadership and mindset.

Through my Blog, social media, and coaching programs, I now have the ability to influence the masses as opposed to a small number of people.

What's your biggest accomplishment as a business owner?

From a business perspective, my biggest accomplishment was to be able to build a couple of thriving businesses and sell them. My last business, a personal training studio, is still running successfully 5 years after selling it.

What's one of the hardest things that come with being a business owner?

I don't think there is "one" thing that is hard when owning a business. There are always challenges to face, but if I had to pick one, it would be finding and hiring good staff.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure you are solving a problem for someone with your product or service.
  2. Learn marketing, and don't outsource that until you are well established or maybe not at all.
  3. Don't take on excessive debt to get started for as long as possible.

Is there anything else you'd like to share?

I already said it in my top 3 tips, but I can't emphasize enough the importance of learning marketing. Learning how to write sales copy will help you grow your business 10 x any paid ad will.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.