Interested in starting your own entrepreneurial journey in jewelry but unsure what to expect? Then read up on our interview with Halim Suleiman, founder of Damasca Jewels, located in Barcelona, Spain.

What's your business, and who are your customers?

I founded my brand in 2016; Damasca represents the mixture of art, history, and storytelling in one art piece. Damasca is an innovative, focused luxuries brand that promotes and creates high-end hundred percent handmade artistic jewelry collections sold to our customers in the Arab Gulf region.

Our customers are those who share the same values as Damasca. They would like to complete their outfits with a simple yet unique and charming artistic jewelry piece.

Tell us about yourself

I was born in Damascus city, the first inhabited city on each! Because of the war, I had to move to Qatar and continue my life there. However, I always wanted to talk about my homeland. How rich and diverse our culture is, I started creating handmade artistic jewelry through which I can tell a story about Damascus. Today proudly, we are the first brand to be promoted made in Damascus city, with lots of more first rank positions.

Getting people together and connecting the tangible with intangible is my motivation which strives me every day to create a new collection and innovate my brand more and more!

What's your biggest accomplishment as a business owner?

As the Damasca team, we are very proud to state that we come from a very young generation, full of love and passion for what we do at Damasca. We focus on creating a real impact and a new level of experience for our customers through our creative and innovative ideas, making us different and unique as a small brand.

We are the first luxuries niche-focused brand to accept Cryptocurrency payment through our website back in 2020 and the first to launch its own NFT collection to act as authentication certificates for our Darmusq collection, which was based on hundred limited pieces exclusively sold in the Arab Gulf region.

What's one of the hardest things that come with being a business owner?

As a young founder of Damasca, I always face new challenges which make my brand even better and more experienced in the market, however as a business owner, managing a brand comes at the cost of investing lots of time and being flexible when an obstacle is found, the most difficult aspect of my brand is in the creation process when we are crafting new collections, making sure that deadlines are met. A steady flow of communication is a must to meet our objectives and create the best collections out of our workshops back in Damascus and Cairo cities.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. For those who dream of creating differences in their own reality, never be afraid of failure. Failure does not exist as long as we keep going. The key advantage and success for any starter are starting and taking a step forward, then making sure to continue.
  2. Every idea has its own requirements and needs. Make sure you provide your idea with the basic tools. Keep on experimenting until you make it happen. Here is the real challenge: to sustain your idea and even grow it further.
  3. Creating a vision for your idea is a must. You can't reach the moon unless you wanted in the past to do so; having a vision will craft the future and lead you into the right path, along with a set of objectives and values that reflects the challenges you will face.

Is there anything else you'd like to share?

Every brand has its own identity as if it's a human that we create. At Damasca, the human we wanted to create is a supreme human that wants the good from the people and wants to spread awareness about stories that can make a difference in our customer's life, even for a short moment.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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