Interested in starting your own entrepreneurial journey in health and beauty but unsure what to expect? Then read up on our interview with Irene Bataller, founder of Cybele NY, located in New York, USA.
What's your business, and who are your customers?
Beauty and health are intrinsically linked: there is no beauty without health, and health maintenance is the root of all beauty. When we look good, we feel good; when we feel good, our well-being improves, so it’s safe to say beauty is more than skin deep. True beauty shines through when your well-being is balanced. Cybele is a convenient nutraceutical streamlining all the beauty and wellness supplementation a woman needs daily for inside-out beauty. Cybele’s mission is to make women feel confident and happier with themselves: healthy skin is made from within, resulting in true radiance.
Our customers are millennial and early gen X women, always on-the-go, Millennial women who have tried countless beauty products but want a more convenient solution from the inside-out. Some of her concerns are: aging, seeing the time weight on her skin, changes in her body, hormonal unbalances, bloating, digestion, water retention, sugar cravings, and mood swings.
Tell us about yourself
A few years ago, I was suffering from a chronic condition that left me constantly feeling tired, unhealthy, sick, depleted, and dull. For many years I tried to find a solution that was convenient and easy to fit within my busy lifestyle. I didn’t have enough time to browse through shop aisles and decipher long lists of ingredients to ensure they were all clean. And definitely didn’t want to take countless pills daily just to cover the basic vitamin supplementation.
The challenge she faced propelled her into months of research, and Cybele was born. Their signature blend, ‘The Goddess’ provides a simple, holistic, natural, and compelling way to enjoy and easily incorporate wellness into your daily routine. An all-in-one nutraceutical for women’s health & beauty ,including the full spectrum of essential daily nutrients that they need to thrive inside-out in one convenient and tasty blend. A delicious pill-free experience to nourish the body with a perfect daily dose of whole foods, vitamins, minerals, herbal extracts, probiotics, and more, acting as a preventative.
With Cybele, Irene wants to empower women to reach their full potential by providing goodness from the inside that helps them glow on the outside.
What's your biggest accomplishment as a business owner?
Helping women feel and look their best while creating a community where they can support each other.
What's one of the hardest things that come with being a business owner?
There are many obstacles, but I'd say being on 24/7 and dealing with the unknowns. Every day there will be new challenges and obstacles to deal with.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Have a clear vision. Find a good mentor (or two!). Trust your gut!
Is there anything else you'd like to share?
All the ingredients we use are sustainably sourced in a verifiable manner, as we have direct knowledge and control of our supply chain; this favors quality control, eliminates contamination risks, and facilitates our assessment of labor practices.
Our packaging is made from natural raw materials, reusable, and 100% recyclable, increasing the quality and potency of our products. Today and in the future, sustainability is and will remain our north star.
The Goddess’ formula is manufactured in our FDA-approved and GMP-registered facility.
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email email@example.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.