Interested in starting your own entrepreneurial journey in health & nutrition but unsure what to expect? Then read up on our interview with Allison Augsburger, Owner of Customized Nutrition, located in Grayslake, IL, USA.

What's your business, and who are your customers?

I own an integrative/functional nutrition coaching practice and take a root-cause approach to help clients reduce & eliminate chronic inflammatory symptoms, such as IBS, fatigue, and pain, so they can live with energy & vitality.

Tell us about yourself

I started focusing on this area of nutrition after personally suffering for years from debilitating gastrointestinal issues, such as bloating, pain, & cramping.

I pursued advanced study & training to learn how to resolve inflammatory symptoms not only for myself but also to help others. The fantastic outcomes my clients achieve in working together are what motivate me.

What's your biggest accomplishment as a business owner?

I feel honored to help clients go from feeling sick & miserable to energized and symptom-free. Nutrition coaching provides life-changing results, and it is rewarding to be a part of their transformation.

What's one of the hardest things that come with being a business owner?

As a dietitian, nutrition is my area of expertise, but you have to wear many hats for a thriving practice. You also need to learn and apply other principles (i.e., sales, marketing, web design, bookkeeping, etc.), none of which you knew while earning your degree.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

My top tips would be:

  1. Don't wait for perfection to start, learn as you go.
  2. Create the schedule that works for you, this is the beauty of running your own business!
  3. Outsource what you can't or don't want to do, you don't need to do ALL of the things.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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