Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Yana and Kristina K., Founders of Cure., located in Brooklyn, NY, USA.
What's your business, and who are your customers?
We have created CURE. collection to give a person a feeling of care, love, and relaxation for oneself or loved ones. We live in a fast-changing world, where everyone is in a hurry, striving to reach their big dreams and goals, wanting to be on the very top and successful in everything. Everything is arranged in such a way that sometimes it is difficult to notice that this "hurricane" of events is drawing us in, and we forget about ourselves. With our products (natural massage tools, meditation masks, and incense plate), we want to help people return to themselves, love self-care, and create rituals to live in the moment and enjoy it. Most of us neglect this, finding 100 reasons one does not have time for this, but we believe that you should have 100 reasons to love yourself and spend time on yourself.
Our clients are people who are tired of the hustle and bustle and are ready to start taking time for themselves to become happier inside and out. And the massage results are only a nice addition to the feeling one gets spending time alone and taking care of oneself.
Tell us about yourself
We are Yana and Kristina and have been friends since high school. We have been interested in beauty innovations and rituals and tended to discuss them a lot with each other. But as we were getting older, we both came to the idea that it doesn't matter how much time we spend on our beauty routines because what we feel inside (balance, harmony, happiness, or dissatisfaction, sadness, sickness) translates into how we look. So we started to concentrate on finding inner balance to improve our appearance. In pursuit of beauty standards, we have lost our individuality and exclusivity.
We hope CURE. products help return the love to the one's natural self, even with imperfections, since our imperfections represent our
uniqueness. It may sound strange because our main product is massage tools made of natural stones that help in rejuvenation, but for us, the most important thing is that these massage products motivate you to take care of yourself, pay attention to yourself, and the bonus is skin improvements. We want people to appreciate themselves more because we are the most important thing each of us has.
No matter how hard a person tries to improve himself, beauty starts from the inside. If you are beautiful and healthy inside, it reflects on one's appearance. We believe that our products will help their owners to turn their attention inward, to look from the other side, from the side of the uniqueness of their beauty. It is impossible to be in good shape, with a fresh look and a radiant face, with the thought of endless problems. CURE. is not about a quick result but slow, calm care with love for yourself and others.
Summing up, we can say that the primary motivator for us is happy people who love themselves and therefore can give love to others.
What's your biggest accomplishment as a business owner?
We have recently started our project in the USA, and no team has worked with us, so everything you can see is done only by us two, and we consider this our main achievement. In addition, we can say with confidence that thanks to CURE., we are constantly learning and improving and moving towards our goals, perhaps slowly but surely and without regrets. Our project has become a way of life for us, and it is significant for us.
What's one of the hardest things that come with being a business owner?
We know that there are people who share our ideas, thoughts, and way of life. However, there is so much information that we find it hard to get to them and share our project. We would say that the most challenging thing for us is to let these people know we exist and are happy to communicate and share our experiences.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Be honest with yourself and your clients.
- Don't strive to be like others; find your uniqueness.
- Even if it's hard, don't stop until you've used all your chances.
- Always, no matter what, believe in yourself.
Where can people find you and your business?
Website: https://mycurestore.com/
Facebook: https://www.facebook.com/mycurestore
Instagram: https://www.instagram.com/mycurestore/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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