Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Mesmire Wilson, founder of Cupcake Queen’s World, located in Wuhan, China.

What's your business, and who are your customers?

Cupcake Queen’s World (CQsWorld) A blend of worlds - a baker’s and a writer’s, bringing you Baker-inspired and Life-inspired quotes on a different variety of merchandise. It comprises an apparel line, bakeware, and customized utensils for everyone who loves baking. It is dedicated to every kitchen lover, to everyone who loves the fun in creating edible art or indulging in them. And our products are available for all ages, from our drinkware for the tea/coffee lover to our kitchen conversions cutting boards, tea towels, star baker personalized spoons for the kitchen lovers to our cozy apparels for those who want to wear their smiles.

Tell us about yourself

Watching my mother and sister cook made me love cooking, but I’d say my interest piqued or may be tilted towards the oven and baking cakes when I watched Cake Boss and MasterChef. My passion grew from cooking to baking art. That’s how Cupcake Queen was born. Through the baking journey, I learned too many people take life too seriously, so I spiced it up with a witty and fun apparel line - that’s how CQsWorld came to life.

The smile on people’s faces keeps me going. The smile that reaches the heart. When someone sees their order, tastes a cupcake, or reads one of my quotes. That drives me.

What's your biggest accomplishment as a business owner?

I live in Wuhan City (China) and the new norm of the world. With the pandemic and all, I’d say my biggest accomplishment was actually launching CQsWorld in these times and actually learning and growing through it.

What's one of the hardest things that come with being a business owner?

I think that will have to be starting out, starting out broke, the risks, keeping the faith, putting in the work while knowing you’ll still be broke for a while. Keeping one’s head up high while creating this and trusting the process can be hard.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. I’d say get a job, get you a stable source of income. Build your passion from the time you have on the side. Grow the passion. Understand the passion. With these tools, when you’re ready to go in full time, you’ll better understand what you are doing and what you want to achieve. This journey can take a toll on so many areas of your life. Not being able to afford life shouldn’t be on the list if it can be avoided.
  2. You may be a one-man’s army, but if you can get the right people in your corner to believe and take the journey with you, you would notice the journey might be a bumpy ride but filled with love.
  3. Get out of your familiar territory put your heart and soul into it. So that those who show up for your business can feel your meraki.

Is there anything else you'd like to share?

Remember to Always Smile. Life is not that serious. Take it one day at a time, one foot in front of the other, and make the most of all the cards you’ve been dealt with.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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