Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Courtney Lorenz, owner of Cultured Kombucha Co., located in Traverse City, Michigan, USA.

What's your business, and who are your customers?

Cultured Kombucha Co. is Michigan’s leading manufacturer of ready-to-drink Kombucha Tea products. Kombucha is a fermented tea to produces health benefits, including live cultures and digestive enzymes. Our tart, sweet, and bubbly kombucha tea creates a probiotic health beverage focused on nourishing your body from the inside out. Cultured serves the greater health and wellness market.

Cultured Kombucha produces a handcrafted, authentic alternative to nationally available kombucha teas. In 90% of blind taste tests, Cultured Kombucha was chosen over the national brands. Our mission to help our customers make healthier lifestyle choices one sip at a time fuels us. Cultured Kombucha is the only certified organic kombucha manufacturer in Michigan and is distributed at over 150 retail outlets statewide.

Tell us about yourself

What began as a hobby to better myself transformed into a calling to share the knowledge and the resources I have with others. Kombucha is not only a passion, but a greater purpose that continues to enliven joy within me every day.

What's your biggest accomplishment as a business owner?

As a business owner, my greatest accomplishment is growing my team into new positions and continually growing outside of our company as well. My goal is to spin them into bigger and better opportunities.

What's one of the hardest things that come with being a business owner?

The hardest lesson of building my business has been to get out of my own way. Allowing the company to grow organically has proven most beneficial.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Forget your fears. They're not guiding you towards your best and highest good.
  2. Get out of your own way. While you doubt yourself, everyone else is cheering you on.
  3. Just start. Stop thinking and start doing.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.