Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Ryan McCarty, Co-Founder of Culture of Good, located in Carmel, IN, USA.

What's your business, and who are your customers?

With the Culture of Good Training Certification, business leaders, especially those who have a direct impact on culture through their work, learn how to create a business culture that aligns with the passions of their employees and customers through a process of community impact.

This three-day training includes workshops and a Champion Playbook to guide Champions in discovering your organization's unique "why" and lay the foundation for a community impact movement that ignites positive engagement.

Tell us about yourself

For the first 20 years of my professional career, I served full-time in ministry and led non-profit organizations. By knowing my "Why" or what impact I wanted to make, I found meaning and fulfillment in my work. As I transitioned from ministry to business, I launched Culture of Good as a movement that engaged employees and customers at TCC, one of the country's largest Verizon retailers.

The impact of our first couple of years was so significant that we quickly realized we had started something special. Culture of Good grew into its own company, offering other companies the opportunity to create a Culture of Good tailored to their employees, customers, and community.

What's your biggest accomplishment as a business owner?

By far, my biggest accomplishment has been staying true to my "Why" and living my life accordingly. Having done this, I've inspired others to lead in a similar way. I have also been sustained by my "Why" at times when I wanted to give up or became discouraged when business was not performing well.

In the past few years, I have watched my two daughters grow into their careers with the same focus and passion for finding meaningful work where they are satisfied and fulfilled. For me, this is greater than any business accomplishment because I'm building more than a company...I'm building a legacy. This is why I do what I do.

What's one of the hardest things that come with being a business owner?

Knowing what to do when you don't know what to do. The majority of work and life decisions are made in the moment, which requires planning but also the agility to pivot when a change is necessary or the plan shifts. Being able to accomplish what is required is as crucial as knowing why you are doing it.

When you don't know what needs to be implemented for a business to succeed, it's challenging to lead. Having peers and mentors who know me, know my work, and know my "Why" has been a great help in times like these.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Find a mentor who has done similar work to what you plan to do. For three months, ask them to meet with you every other week. Bring questions to the meetings.
  2. Become a member of a local accelerator group for entrepreneurs. Make sure you follow their process and do the work.
  3. Maintain a strategy focused on profitability and purpose. Make sure you know your mission and have a plan to accomplish it.

Is there anything else you'd like to share?

Culture of Good is not your average "culture program." We can help you build a movement that inspires your employees, your customers, and your community through our good quarterly process.

In our three-day training, you'll learn how to build a Culture of Good tailored to your organization and receive twelve months of our team support.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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