Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Crystal Valentina Price, a 500 Hour Experienced Registered Yoga Teacher and Yoga Alliance Continuing Education Practitioner based in Mesa, AZ, USA.

What's your business, and who are your customers?

I am Crystal Valentina, and I offer classes, training, and events for Yoga, Sound Healing and Meditation! I even love to share my holistic remedies through my business which I make in small batches for the community and sell at events only. I am an experienced 500-hour Registered Yoga Teacher with over 2,000 hours of teaching. I love to teach at events, parties, corporate settings, and private in-home sessions, and I even host Sound Healing training from my home studio space in Mesa, Radicle Sana. I love to collaborate with other practitioners for Sound Healing with Acupuncture and Skincare as well. The two longest recurring events I offer are Lunar Sound Healing and Cacao Ceremonies, two things I am very passionate about, the moon and chocolate.

Tell us about yourself

I first dove into Yoga Teacher Training at the Southwest Institute of Healing Arts in Tempe, AZ, for personal development. I was a new mother and really needed to learn ways in which to balance my nervous system, calm my anxiety and find myself. I had been a professional photographer for over a decade and decided, hey, maybe I'll teach a class on the side each week. Once I started teaching, I instantly knew I had found much more than just a side gig. I began creating and facilitating events within the wellness community. I am motivated by my community. When I hear clients tell me how much these ancient teachings and sacred space help them to process and heal, my heart fills up with joy. We need to breathe, move, feel, and listen together as a community for sound health.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner has been becoming completely self-employed in doing what I love. I am so grateful that I have the privilege of helping others in this way by sharing the tools that helped me grow and keep sane in an insane world.

What's one of the hardest things that comes with being a business owner?

One of the more challenging aspects of running a business for me is the marketing and admin work. If I could, I would ONLY facilitate the in-person experiences and let someone else handle the rest. Although, I do like to be the one personally connecting with my audience on social media and through my newsletter.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't wait for the "right time." You'll be waiting a long time. Allow certain aspects to be imperfect; you're going to have to learn along the way and make mistakes.
  2. Do your best and surrender the rest. Trust in the process, knowing that you are growing stronger and wiser every day.
  3. Be AUTHENTIC. You will NOT be everyone's cup of tea, and that's OK. Being authentic will ensure you attract the people meant to find you.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.