Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Cristal Tapia, Founder of Cristal Cosmetics, located in Edinburg, TX, USA.
What's your business, and who are your customers?
Cristal Cosmetics is a beauty brand whose initiative is to provide high-quality products at an affordable price. Our customers have a passion for artistry & range from novice everyday users to experienced professional makeup artists.
Tell us about yourself
My parents are my daily motivation. They are a constant reminder of the sacrifices they endured so we could live the American dream. The tenacity that was instilled in me as a little girl pushes me forward each & every day. I started my business to leave a legacy of inspiration & to let future generations of entrepreneurs know that anything is possible with hard work & determination.
What's your biggest accomplishment as a business owner?
One of the biggest accomplishments I have experienced is building a brand that our customers know, love & trust.
What's one of the hardest things that comes with being a business owner?
Business owners must be able to manage their own emotions and stay motivated in the face of setbacks and challenges. Building a successful business takes time, effort, and resilience, and entrepreneurs must be able to stay focused on their goals even when the going gets tough.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Always be authentic with yourself & most importantly, with your consumers. Forget about the noise of the world and let your customers into your business; show them how you pour your heart into your brand.
- Start with a solid plan & focus on building a strong team. As a business owner, it is extremely hard to do everything alone. Building a team with a like-minded work ethic will improve the overall efficiency of your business.
- Continuously adapt & innovate. The consumer world is constantly changing; as an entrepreneur, you must always be able to adapt to new challenges & take new opportunities as they come.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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