Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Leandra Hernandez, founder of Creme de la Creme Vegan Wellness, located in San Antonio, TX, USA.
What's your business, and who are your customers?
Creme de la Creme Vegan Wellness is America's 1st Vegan Spa Franchise. We are a plant-based, eco-friendly, vegan, cruelty-free, organic membership spa specializing in massage therapy, facials, waxing, and yoga. Our members are proactive, health-conscious, organic, lifestyle-focused, and here to respect Mother Earth.
Our Mission Statement:
Crème de la Crème Vegan Wellness is a vegan, eco-friendly wellness spa that welcomes you into an enhanced lifestyle of tranquility, healing, and consciousness.
Our goal is to immerse all guests in a complete well-being experience combining the most advantageous products with the highest standard of service.
Tell us about yourself
On May 1, 2018 I launched Crème de la Crème Vegan Wellness in Cibolo, Texas. The mission is to offer high-quality therapeutic, chemical-free, affordable services that can be available to everyone.
During my childhood, my Polynesian and Hispanic roots introduced the concepts of sustainability and incorporating fitness into my daily regimen. However, there is so much more to include to gain complete vitality.
There is always a personal event that strikes the "why" and forever inspires the purpose behind the business. That event occurred when I was nine years old and taken to a children's hospital via medevac due to the discovery of life-threatening tumors. I was hospitalized for 15 months and was told by numerous medical professionals she would require therapy and medication permanently.
I defied the odds and changed my fate from what doctors predicted after a rigorous rehabilitation cleanse. That transformative milestone became my "why" and fueled every goal moving forward. I aligned the internal and external for a perfect diet is powerless without focusing on self-care and wellness. Realizing the importance of a sustainable and healthy lifestyle, I decided to make a positive impact with a holistic approach. During my professional journey, I became a Physical Therapist (PT) for 12+ years, a Massage Therapist (MT) for 11+ years, and a Massage Therapy Instructor (MTI) for 10+ years, MTI CEU Provider and Massage Therapy Establishment Provider. I managed, operated, and launched successful spa locations. Eventually, that inspired the creation of the nation's first vegan wellness spa franchise.
As a licensed professional, I discovered the lack of growth opportunities within the wellness industry. This inspired the CDLC Luxe Suites entrepreneur program. Designed to help licensed professionals build their own clientele and become their own boss.
"The secret to living is giving." - Tony Robbins.
What's your biggest accomplishment as a business owner?
Impacting healthy lives, being a leader, and offering opportunities to others that were not given to me. Always paying it forward.
What's one of the hardest things that come with being a business owner?
I struggle with the spotlight that comes with being a CEO/Founder. I am more behind the scenes and like to build quietly. However, we only grow out of our comfort zones!
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Don't be a boss, be a leader.
- Learn how to trust others to help you grow your business.
- Invest in quality branding first.
Is there anything else you'd like to share?
The key to balance is to take care of yourself and others and be mindful of the environment. It's all connected.
Where can people find you and your business?
Website: https://www.cdlcvegan.com/
Facebook: https://www.facebook.com/profile.php?id=100063630098117
Instagram: https://www.instagram.com/cdlcvegan_wellness/
LinkedIn: https://bit.ly/3LNYoVQ
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.