Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Anna McKenzie, Owner of CreativeDemand, LLC, located in Rogers, AR, USA.
What's your business, and who are your customers?
CreativeDemand is a place where writers, marketers, and small business owners can learn how to create demand for their products and services online. They can discover what drives people to buy, how to appeal to the right audience, and how to write sales copy that converts.
Tell us about yourself
I love to write. I've been working in the digital marketing industry for over a decade — as an editor, content marketer, and copywriter. I've met a lot of people who have great products but hate selling — or have trouble developing a message for their business or brand that will attract and convert customers. I work with clients, but there's only so many that I can help at a time. So my goal in developing copywriting courses and related resources has been to help a larger number of writers, marketers, and small business owners build their sales skills authentically and be able to get more leads and sales as a result. And I love that I can be part of the process of helping them succeed.
What's your biggest accomplishment as a business owner?
I never saw myself as a person who could create video content. Developing my copywriting course, which is 30 short video lessons, was certainly a milestone for me. As a writer, I love to be in the background, behind a computer. Being in front of a camera was never my goal — but I know that people learn better from video content, and I'm glad I did it.
What's one of the hardest things that come with being a business owner?
If you're a team of one, it can feel very isolating, even if you work with clients or interact with customers. It's tough to make every decision by yourself. I'm in a coaching group for business owners now, and it's made a huge difference to have their help and support. Being in a community with others who are in the same process of building their businesses is encouraging and provides a lot of direction and perspective.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
First, focus on your mission. I wrote a book called Mission, Market, Message (available on Amazon) because I've worked with many brands where problems with an unclear mission or market show up in the messaging. If you're just getting started, I wrote that book just for you as a resource for building a strong brand. Second, invest in yourself. Learning never stops — and you may need some training to make your business work; it's worth the expense. Third, don't go it alone. Connect with other business owners, so you don't give up too early. It's a hard but worthwhile journey, and you need companions for the road.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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