Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Shauna Alleman, Owner of Creative Beaute Agency, located in Minneapolis, MN, USA.

What's your business, and who are your customers?

CBA is an on-location beauty service provider. Since 2006, we have taken great pride in our reputation of providing memorable client experiences. This is your important day and will result in photographs that will last a lifetime. Be sure you are not only choosing for talent but that you are also choosing for reliability and professionalism.

All CBA Artists are independent contractors, treated as professionals, and commissioned at our industry's highest level. This is how we retain the best beauty and bridal Artists year after year. CBA and our Artists recognize that we are only as good as our clients say we are. When making your choice for such an important day, please consider the reviews and feedback of actual clients.

Tell us about yourself

My name is Shauna Alleman, and I am a licensed cosmetologist with over 20 yrs experience with beauty styling for events with a focus on bridal. I absolutely love my industry and my clients, who quickly become friends.

What's your biggest accomplishment as a business owner?

I have worked in the beauty industry for a long time and pride myself on consistently learning new tricks and techniques. I believe this allows our team to provide current trends whilst building on a solid foundation of industry training.

What's one of the hardest things that come with being a business owner?

As a business owner, I wear multiple hats. I am an artist, advisor, colleague, administrator, boss, friend, mentor, and as I am often told by clients, "you're the professional; I trust you." I love that!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

I would say, first and foremost, always be professional. Try and never say "no" challenge yourself to find a way to offer an alternative option. Create a business model that works for you as an individual, as it will be easier to have a clear vision of your goals.

Is there anything else you'd like to share?

As a business owner, I recognize that I wouldn't have a business without the best team in the industry and many sage words of advice from my colleagues. I try to pay it forward every day.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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