Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Amy Lynn Durham, Founder of Create Magic At Work®, located in Clovis, CA, USA.

What's your business, and who are your customers?

Create Magic At Work® was designed to bring a variety of services and strategies to aid in supporting healthy leaders & workplaces through:

  • Private Coaching
  • Speaking Internationally about Ways to Support & Create Healthy Workplace Cultures
  • Experiential Workshops & Keynotes

Tell us about yourself

I am the Founder of Create Magic At Work®, where I use my knowledge as an Executive Coach & certified Spiritual Intelligence Coach (SQ21, a faith-neutral system) to uniquely blend spirituality and business to assist clients in their personal, professional, and spiritual development. I host the Create Magic At Work ® podcast, a top 10% globally ranked podcast, and authored the book by the same name. I'm an Executive Contributor for Brainz Magazine and have been a guest on over 60 podcasts sharing insights on how leaders in the workplace can become empowered and embrace their full potential.

I draw on my past experiences as a successful Corporate Executive and share win-win ways people can get results by connecting authentically and seeing the humanity in each other.

Through my unique ability to help you ignite your own magical gifts, you will get immediate results in your business and life.
Degrees, Certifications & Credentials:

  • U.C. Berkeley Certified Executive Coach
  • Certified Spiritual Intelligence Coach utilizing the SQ21
  • Certified Emotional Intelligence Practitioner
  • Former Corporate Executive & Recovering Workaholic

What's your biggest accomplishment as a business owner?

My biggest accomplishment has been creating and developing the Create Magic At Work brand. It feels good to build something with purpose that aids in creating and supporting healthy leaders.

What's one of the hardest things that come with being a business owner?

The hardest thing I've experienced as a business owner has been the decreased interaction with large teams. I came from a corporate executive background where I worked with different teams throughout my days, and I miss that.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Expect every day to be different and get uncomfortable with uncertainty.
  2. Remember that everyone is focused on their own journey and show up to support them.
  3. Believe in yourself.

Is there anything else you'd like to share?

As an Executive Coach and Certified Spiritual Intelligence Coach, I help you combine inner spiritual work with fun, humor, and magic to increase courage, confidence, productivity, and decrease stress. "I can help you ignite your own magical gifts to get immediate results in your business and life!" - Amy.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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