Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Kory Pearn, owner of CRACKYL Media Inc., located in London, ON, Canada.

What's your business, and who are your customers?

CRACKYL Magazine is a lifestyle & health magazine designed specifically for firefighters. CRACKYL Magazine focuses on health, lifestyle, fitness, relationships, finance, and stress, to help firefighters mitigate external factors that have the potential to affect their day-to-day happiness. CRACKYL Magazine has sourced some of the best experts to tackle topics ranging from marriage problems to personal fitness.

Tell us about yourself

I have been a career firefighter for the past 19 years. I had a unique opportunity to work for a print media company as a sales representative during my firefighting career for over 10 years. I started my own media company in late 2019 called CRACKYL Media Inc., and the goal was to act upon an idea I had to create a health and wellness magazine for firefighters. We published our first issue in the spring of 2021 and have recently increased our frequency to 5 issues per year because of the demand.

What's your biggest accomplishment as a business owner?

My biggest accomplishment would be the fact that I've assembled an amazing group of individuals from different backgrounds and experiences to help me bring my vision to life.

What's one of the hardest things that come with being a business owner?

Making sure I'm making the right moves at the right time as the business grows. Choosing where to allocate money to promote growth and not failure.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Never forget why you started the business in the first place and use that as momentum to show up for work every day.
  2. Find the right people to work with to help you grow your vision
  3. You need to make sure you're not always the smartest person in the room. Find a business partner or mentor to help you expand your knowledge in areas you are weakest.

Is there anything else you'd like to share?

Measure your success by accomplishments and achieving your short-term and long-term goals, not the balance in your bank accounts for the first few years.

Where can people find you and your business?

Website: https://crackylmag.com/
Facebook: https://www.facebook.com/crackylmag
Instagram: https://www.instagram.com/crackylmag/
Twitter: https://twitter.com/CrackylM
LinkedIn: https://www.linkedin.com/company/crackyl-media-inc/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.