Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Megan Rzezutko, Owner of Coop's, located in Boston, MA, USA.
What's your business, and who are your customers?
Coop's makes all-natural, best-tasting dessert toppings. Our hot fudges and salted caramel sauce are handcrafted in small batches using pure, premium ingredients. Our customers are gourmet foodies who want the best, moms and dads looking to create real-time nostalgia, and plant-based buyers who can't live without Coop's vegan fudge. Customers buy Coop's at Whole Foods, specialty grocers, curated gift shops, ice cream shops, and gourmet e-commerce sites.
Tell us about yourself
I purchased Coop's from the founder in 2022. As a former investor, the opportunity to own and grow my own business was appealing. I already loved Coop's fudge and brand and saw the opportunity. Having worked for businesses owned by others, I am motivated by the fact that all of my work benefits the company that I own. I have to tell myself to stop working at times! I love being able to see the fruits of my labor directly. And I can do more impact-wise as the business grows. This Valentine's Day, I get to host a luncheon with Coop's hot fudge sundaes at a daytime shelter in Boston, for example.
What's your biggest accomplishment as a business owner?
I view myself as the ambassador of the iconic brand that is Coop's, here to take it to the next level thoughtfully. And it's happening - Coop's launched a beautiful brand refresh late last year, we optimized operationally, and we're growing!
What's one of the hardest things that comes with being a business owner?
Making sure that my time is spent on the right things. As an owner of a small business, you get to work in all areas: sales, operations, new product development, finance, and legal. It's important to ensure the right balance and maintain focus on the process.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Consider buying an existing business where you can add value. If there's a local brand you love, reach out to the owner. Baby boomers are retiring.
- Just start doing it, and take action rather than talking about it or analyzing again and again. Everyone has something to say: advice, books, how-tos. Trust your gut and go do the thing!
- Don't sink all of your personal money into a venture. I've seen founders do this, and it's not prudent from a risk and diversification perspective.
Where can people find you and your business?
Website: https://www.enjoycoops.com/
Facebook: https://www.facebook.com/coopsmicrocreamery
Instagram: https://www.instagram.com/coopshotfudge/
LinkedIn: https://www.linkedin.com/company/coop-s/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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